What is Pay-Per-Click Advertising?
Pay-per-click advertising, or PPC, is an internet marketing strategy where there is a small fee every time a user clicks on your ad. It is a way of “buying” traffic or visitors on your site. The ads are shown whenever a user searches for a specific keyword or query that is related to your advertisement. The idea behind PPC is that the fee is negligible compared to the potential income from the visit. For example, you may pay $1 to get customer onto your website… but they end up making a $200 purchase!Â
PPC Management & Reporting
At BKM Web Solutions, we’ll walk you through each step of the process to build out your own PPC advertising campaign. We’ll help you determine the goal of the campaign, research keywords, create the ad copy, create a landing page for your ad, and keep a close eye on the performance of your ads.
Benefits of PPC
Immediate Results
Unlike SEO, PPC campaigns will immediately start gathering clicks and sending visitors to your website. There is no down time, and it can be turned on and off at a moment's notice.
Geo-Targeting
With PPC, you can target exactly where and when your ads show. If you want to break into a neighboring town or only target those within 10 miles of you, PPC has you covered!
Set Your Budget
PPC campaigns can be effective at almost any budget — in some cases, as low as $50 a month! You can spend as little or as much as you want to get your ads in front of customers.
Multiple Platforms
Many platforms offer PPC such as Google, Facebook, Bing, and even Twitter! No matter where your customers are, you'll be able to reach them with an smart, cost-effective PPC campaign.
Interested in our Pricing?
All of our pricing information is located on the Pricing page.
