What is Pay-Per-Click Advertising?
Pay-per-click advertising, or PPC, is an internet marketing strategy where there is a small fee every time a user clicks on your ad. It is a way of “buying” traffic or visitors on your site. The ads are shown whenever a user searches for a specific keyword or query that is related to your advertisement. The idea behind PPC is that the fee is negligible compared to the potential income from the visit. For example, you may pay $1 to get customer onto your website… but they end up making a $200 purchase!
PPC Management & Reporting
At BKM Web Solutions, we’ll walk you through each step of the process to build out your own PPC advertising campaign. We’ll help you determine the goal of the campaign, research keywords, create the ad copy, create a landing page for your ad, and keep a close eye on the performance of your ads.